11. Dec 2023

New visual identity for the Danish Water and Environmental Cluster

As an early Christmas present, we are now opening the digital doors to our brand new website, creating an improved overview of the opportunities and knowledge available in water and environmental technology.We are proud to present an updated color palette, logo and typography that is not only modern and lighter in expression, but also continues to signal our commitment to water and environmental technology.


Focus on usability and members

Communications Manager Sheila Kjerulff shares that the development of the new website and visual identity has focused on usability, simplicity and the needs of members. The aim is to deliver the right information faster and more efficiently to all visitors to the website.

With a focus on Danish small and medium-sized businesses, we have created a more user-friendly experience on our new website that makes it easier and more intuitive for our users to find essential information. We strive for precise and clear communication about what Clean can offer, especially in our collaboration with a wide range of stakeholders both nationally and internationally.

– Sheila Kjerulff, Head of Communications, Clean

In addition, the goal of the website and visual update has been to remain relevant to our members and partners:

It has been crucial for us that our digital profile reflects the modern cluster we represent, with a wealth of opportunities, projects and expertise in water and environmental technology

– Sheila, Clean

The new website gives members and their solutions increased visibility. It’s now easier to filter between members and find water and environmental solutions close to your location. The design and layout also creates curiosity to explore all the different options Clean offers, even those you may not know about.

The new website ensures that Clean remains up-to-date and relevant for our members, partners and international visitors. All information is available in both Danish and English, giving users new ways to discover opportunities that can strengthen Danish water and environmental technology.

– Kim Fredenslund, CEO, Clean

For further information, please contact Head of Communications Sheila Kjerulff.

The new logo can be downloaded here.

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