SDG Landing Pad

The 17 World Goals for sustainable development were intended to inspire Danish companies to offer solutions to global challenges. With a new model – the SDG Landing Pad – companies were helped on their way.

The project’s key activities

• To promote SDG-focused Danish exports and expertise.
• To map SDG-related challenges that small and medium-sized Danish companies can solve.
• To promote new forms of cooperation between the Danish clusters and innovation centres.

Concrete solutions to some of the world’s most pressing challenges – including the climate and health crises – were increasingly in demand. Many of these solutions could potentially be delivered by Danish companies, thus holding enormous business opportunities. The SDG Landing Pad helped small and medium-sized businesses seize these opportunities.

SDG Landing Pad opens doors

Although the market potential was great, only relatively few companies were strategically working with the 17 Global Goals as part of their innovation activities and sales strategy. One reason was that the companies lacked access to knowledge and relevant international networks. The SDG Landing Pad helped Danish companies address this challenge. The aim of assisting the companies with concrete cooperation alliances and relevant market access was to increase their global position and exports. In this way, Danish companies, with the help of the SDG Landing Pad, became solution suppliers in areas such as health, water, energy, and responsible consumption. Half a dozen companies, together with Danish clusters, innovation centers, and ministries, used the SDG Landing Pad to open the door to new markets. As good examples, some companies shared their experiences of using the SDG Landing Pad and the 17 World Goals as business development methods.

Strengthened collaboration through the SDG Landing Pad

As a consequence of the close partnership between a number of Danish business promotion actors, the SDG Landing Pad helped to strengthen the cooperation between the national clusters and innovation centres. This applied both in relation to gathering knowledge and doing market analyses, but also in the very concrete work of bringing Danish companies and products out into the world in order to internationalize Danish business life and increase Danish exports.